Bob Lefsetz, Author at CelebrityAccess

Op-Ed: Justin Timberlake & The Super Bowl

Posted by Bob Lefsetz - February 5, 2018

You never want to be upstaged. Justin Timberlake was selling entertainment. The NFL was selling drama. Once upon a time the game was lousy, it was about the commercials and…

The Product Is Not Enough

Posted by Bob Lefsetz - January 31, 2018

If you build it they will not come. Your challenge is getting noticed. So you may be sitting at home, in your beautiful house, with your beautiful wife, asking me…DIDN’T…

Op-Ed: We Was Robbed! – By Bob Lefsetz

Posted by Bob Lefsetz - January 29, 2018

The Grammys are worthless, despite what Bono extemporaneously said. Made me believe you’re better off reading the script. When you get this old you go for gravitas, you don’t show…

Marketing Is King

Posted by Bob Lefsetz - January 24, 2018

Huh? Weren’t we supposed to live in a word of mouth economy, where the cream rose to the top? NO! Actually, never forget that distribution is king. Did you read…

Op-Ed: 61 Days In Church

Posted by Bob Lefsetz - January 18, 2018

*No one knows about this because it was exclusive to Apple Music for two weeks. Do this, and the rest of the streaming providers don’t lift a finger, they’ll add…

Mick Jones & Lou Gramm Do “Urgent” With Billy Joel

Posted by Bob Lefsetz - January 17, 2018

Mick looks like a dentist after a bad night, Lou looks like a retired butcher, but when the former picks the notes on that Les Paul and the latter opens…

Op-Ed: The HuffPo Spotify Story

Posted by Bob Lefsetz - January 11, 2018

Are you getting this in your inbox? Some nobody named Blake Morgan who insists Spotify is screwing musicians wrote a letter that was posted on the HuffPo and then taken…

Marry Me

Posted by Bob Lefsetz - January 10, 2018

The one who got away. The Brothers Osborne were WAILING! Their new track “Shoot Me Straight” was playing atop Spotify’s Hot Country playlist and I was wondering why all the…

Op-Ed: Jimmy Leaves Apple

Posted by Bob Lefsetz - January 5, 2018

There’s only room for one majordomo, and it’s not him. People forget that Jimmy was an independent, a record producer, who ultimately teamed with Ted Field to start a label,…

Op-Ed: Taylor Swift Ticket Sales – By Bob Lefsetz

Posted by Bob Lefsetz - January 4, 2018

They blew it. Show business is about perception, not reality. And the perception is that Taylor Swift is a self-satisfied performer who needs to be the biggest and the baddest…

Bob Lefsetz

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