The Grammy Ratings Decline
“Ratings for Grammy Awards Drop 24 Percent” It’s the end of the monoculture. There’s a fiction we all care about the same things. We don’t. The ascension of the importance…
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Bob Lefsetz
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Op-Ed: Justin Timberlake & The Super Bowl
You never want to be upstaged. Justin Timberlake was selling entertainment. The NFL was selling drama. Once upon a time the game was lousy, it was about the commercials and…
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The Product Is Not Enough
If you build it they will not come. Your challenge is getting noticed. So you may be sitting at home, in your beautiful house, with your beautiful wife, asking me…DIDN’T…
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Op-Ed: We Was Robbed! – By Bob Lefsetz
The Grammys are worthless, despite what Bono extemporaneously said. Made me believe you’re better off reading the script. When you get this old you go for gravitas, you don’t show…
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Marketing Is King
Huh? Weren’t we supposed to live in a word of mouth economy, where the cream rose to the top? NO! Actually, never forget that distribution is king. Did you read…
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Op-Ed: 61 Days In Church
*No one knows about this because it was exclusive to Apple Music for two weeks. Do this, and the rest of the streaming providers don’t lift a finger, they’ll add…
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Mick Jones & Lou Gramm Do “Urgent” With Billy Joel
Mick looks like a dentist after a bad night, Lou looks like a retired butcher, but when the former picks the notes on that Les Paul and the latter opens…
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Op-Ed: The HuffPo Spotify Story
Are you getting this in your inbox? Some nobody named Blake Morgan who insists Spotify is screwing musicians wrote a letter that was posted on the HuffPo and then taken…
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Op-Ed: Jimmy Leaves Apple
There’s only room for one majordomo, and it’s not him. People forget that Jimmy was an independent, a record producer, who ultimately teamed with Ted Field to start a label,…
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