Hypebot, Author at CelebrityAccess

Report: Tencent Prepares Music IPO For Mid October

Posted by Hypebot - August 27, 2018

(Hypebot) — Tencent Music Entertainment will submit its IPO to the US Securities and Exchange Commission on September 7th with its IPO slated for October 18th, sources within China are reporting. Goldman Sachs and Morgan…

Billboard #2 Sells Just 1K Downloads As Decline Accelerates

Posted by Hypebot - August 27, 2018

(Hypebot) — How quickly are download sales declining? It took just over 1000 track sales to grab the #2 spot on the Billboard World Digital Song Sales chart for the…

Spotify Direct Deals vs Major Label Artists – Who Wins?

Posted by Hypebot - August 20, 2018

(Hypebot) – Spotify has drawn fire for making direct deals with artists. But while it might offer a higher net royalty rate, are these deals really good for artists overall…

Spotify Testing Unlimited Ad Skips For Freemium Users

Posted by Hypebot - August 13, 2018

(Hypebot) — Spotify continues to look for ways to make its free music tier more appealing both to users and advertisers. To that end, the streamer has begun a test…

How Amazon’s Twitch.tv Cheats Music Creators

Posted by Hypebot - August 7, 2018

(Hypebot) — In this piece, Erin M. Jacobson, Esq. reveals how both music creators and music rights’ owners are both being cheated out of a significant new source of potential revenue…

7 Easy Steps For Landing A Job At A Record Label

Posted by Hypebot - July 27, 2018

(HYPEBOT) – A record label is a business, and like any business, it needs quality employees. For those interested in working in the music industry from behind the scene, we…

5 Mistakes You Should Avoid As A Member Of Your Local Music Scene

Posted by Hypebot - July 27, 2018

(HYPEBOT) – Contributing to your local scene is important to building your fanbase and growing your success, however as with so many aspects of the music industry, it’s easy to…

Milli Vanilli And 5 Infamous Lip Sync Disasters

Posted by Hypebot - July 26, 2018

(Hypebot) — A tradition of the modern music industry, lip-syncing has been a mainstay for many “live” performances for years, however, the format is such that when it fails, the…

Bringing Together Tour, Radio, Fan-Targeted Advertising [CASE STUDY: Nathaniel Rateliff]

Posted by Hypebot - July 21, 2018

In this piece we look at commercial experiment of sorts, in which Concord Music utilized a triple-headed geo-specific marketing strategy to maximize listener consumption of one of its artists. ___________________________…

Major Labels Are Unhappy With Their Share Of Spotify’s Playlists

Posted by Hypebot - July 18, 2018

(Hypebot) — All three major labels are unhappy with the number of song placement they receive on key Spotify playlists and demanding preferential treatment, according to a new report. The…

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