STX Partners With Tencent To Bring Billboard Music Awards To China

STX Partners With Tencent To Bring Billboard Music Awards To China

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NEW YORK (CelebrityAccess) — Robert Simonds’ STX Entertainment announced that they’ve struck a deal with dick clark productions (dcp) and Chinese Internet giant Tencent, to bring dcp’s “Billboard Music Awards” (BBMAs) to China for the next three years through 2020.

The deal will see STX division STXdigital oversee distribution rights for the wards show in Chinese markets over the next three years in partnership with Tencent. China has become an increasingly important market for content producers, and programs such as the 2018 Golden Globe Awards, which was also distributed by STX, drew 30 million views in China, more than double the viewership in the U.S.

Additionally, STX will continue to partner with Tencent to create original content from the award show’s ‘red carpet’ featuring some of the biggest talent at the BBMAs.

Hosted by “The Voice” coach Kelly Clarkson, the “2018 Billboard Music Awards” will broadcast live from MGM Grand Garden Arena in Las Vegas on Sunday, May 20 at 8 p.m. ET / 5 p.m. PT. Previously announced performers include BTS, Camila Cabello, Dua Lipa, Shawn Mendes, and Ariana Grande, with additional performers to be announced.

Hosted by “The Voice” coach Kelly Clarkson, the “2018 Billboard Music Awards” will broadcast live from MGM Grand Garden Arena in Las Vegas on Sunday, May 20 at 8 p.m. ET / 5 p.m. PT. Previously announced performers include BTS, Camila Cabello, Dua Lipa, Shawn Mendes, and Ariana Grande on a night filled with music’s biggest names. More performers for the “2018 Billboard Music Awards” will be announced soon.

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