Spotify Chief Marketing Officer Seth Farbman On The Way Out
Seth Farbman

Spotify Chief Marketing Officer Seth Farbman On The Way Out

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(CelebrityAccess) – Spotify announced yesterday (Sept. 13) that Chief Marketing Officer Seth Farbman would be exiting the company at the end of the month.

Farbman, who took up the position in 2015, joins a number of other senior executives who have left Spotify over the past 18 months including Global Head of Creator Services Troy Carter, International Shows & Editorial boss George Ergatoudis, senior marketing and comms exec Angela Watts, Global Head of Artist & Label Marketing, Dave Rocco, former US comms chief Graham James and Global Head of Artist & Industry Partnerships Mark Williamson.

“We want to thank Seth for his creativity, dedication and hard work over the past three and a half years,” Daniel Ek, Founder and CEO of Spotify. “He’s played a pivotal role in establishing our brand around the globe and building the remarkable team that will carry us into the future.”

Added Farbman: “I came to Spotify to build a world-class marketing organization and establish the Spotify brand as the leader in music, culture and innovation.

“By all measures, we’ve achieved those goals, but we’ve also done something most companies only dream of doing – we’ve turned affinity for the Spotify experience into love for the brand. I have all the confidence in the creative, capable team in place.”

According to a SEC filing, Farbman’s departure is ‘part of a broader effort to realign Spotify’s marketing organization’. He will ‘assist in the transition of his responsibilities until his departure’.

 

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