NEW YORK (CelebrityAccess) SoundCloud and Pandora have entered into a partnership for exclusive U.S. advertising and sales representation.
Launching next year, the agreement will allow advertisers and brands to purchase SoundCloud’s U.S. ad inventory directly through Pandora.
“Pandora and SoundCloud’s combined audience offering creates the clear market leader for brands to reach U.S. music fans,” said Kerry Trainor, Chief Executive Officer, SoundCloud. “Through this partnership, we gain access to Pandora’s world-class sales team and capabilities to connect more brands with our young, highly engaged users who know what’s next in music is first on SoundCloud.”
“This partnership is a fantastic match between Pandora’s industry-leading ability to monetize digital audio and SoundCloud’s large audience and vibrant community of U.S. listeners,” said Roger Lynch, Chief Executive Officer of Pandora. “Investments we’ve been making in our ad capabilities, including the recent acquisition of AdsWizz, further solidify Pandora’s commitment to help publishers monetize the rapidly growing digital audio market.”
Pandora Media Inc. stock holds steady this morning at approximately $9.