(CelebrityAccess) – Leading Indian music streaming services Saavn and JioMusic have this week completed a merger that will now see the companies being known as JioSaavn.
The merger was announced earlier this year when JioMusic’s parent company Reliance Industries Limited acquired a majority stake in Saavn.
Boasting a combined catalog of 40 million tracks in 15 languages, the company, which has 900+ label partnerships including with Universal, Sony, T-Series, Tips, YRF, Saregama, Eros and Warner Music, now claims to be the largest streaming platform in South Asia.
It currently operates a free, ad-supported tier and a premium product called JioSaavn Pro.
Commenting on the meger, Paramdeep Singh, co-founder and executive vice chairman of JioSaavn, said: “The launch of JioSaavn marks a new era for music streaming in India and, the global music industry at large. Combining the scale and quality of the Jio network with our highly engaged product experience, JioSaavn is positioned for a steep growth trajectory that will benefit the entire ecosystem of label partners, brand advertisers, and independent artists to bring content, commerce and culture together.”
“Since announcing our merger in March 2018, the Jio and Saavn teams have been working to integrate and reimagine a combined platform in JioSaavn,” added Rishi Malhotra, co-founder and CEO, JioSaavn. “Today, we have one of the most personalized and capable media platforms in the world, an unmatched content catalog, regionalized editorial and original programming and music that’s redefining how artists and creators connect directly with audiences worldwide.”