LOS ANGELES (CelebrityAccess MediaWire) — Anschutz Entertainment Group has signed a groundbreaking sponsorship deal with electronics manufacturer Syntax Brillian this week, bring the company’s Olevia brand of high-definition television screens to AEG-owned venues across the country.
The far-reaching agreement, which extends through 2010, will highlight the brand of HDTV’s through signage and other on-property brand exposure, and replace all current televisions and screens throughout facilities nationwide.
Terms of the multi-million dollar agreement were not released.
According to a statement, AEG’s highly-anticipated $2.5 billion L.A. Live development, which will include the 2,200-capacity Club Nokia and the 7,100-seat Nokia Theatre, will be the highlight of all facets of the sponsorship agreement. –by CelebrityAccess Staff Writers