(CelebrityAccess MediaWire) —
Harrah's Entertainment and Keppel Land have signed a memorandum of understanding with Anschutz Entertainment Group, Inc.'s AEG Live Division. Subject to the completion of definitive documentation, AEG and Singapore Integrated Resorts, Inc. (SIR) will create a joint venture to manage and operate entertainment venues of the integrated resort at Singapore's Marina Bay. AEG also will provide its expertise, including advice and direction on operating concepts for entertainment venues, the types of entertainment to be provided and marketing strategies. The agreement builds on the relationship with AEG that brought Celine Dion and Elton John to Caesars Palace in Las Vegas.
"We are excited to have AEG joining our Marina Bay integrated resort project team," said Richard Mirman, senior vice president of business development for Harrah's. "AEG's experience in the live-entertainment industry is unsurpassed. They bring a unique and global perspective to the entertainment experience we will offer at Marina Bay. Together, we created the most successful entertainment venue in the world at The Colosseum at Caesars Palace in Las Vegas and we plan to bring that extraordinary expertise to Singapore."
"We are looking forward to working together with SIR to develop world-class entertainment for the Marina Bay project," said John Meglen, founding partner and president of Concerts West, an AEG Live company. "We're committed to presenting compelling entertainment and exceptional entertainers in Singapore. We believe these unique entertainment experiences will generate increased tourism to the Marina Bay integrated resort."
The agreement with AEG adds to a list of premier international and local partners that Harrah's and Keppel Land have assembled for their Marina Bay resort proposal. Earlier in the week, the two companies announced that their Singapore resort would also have an exclusive marketing agreement with Suntec Singapore International Convention and Exhibition Centre. The convention expertise of Suntec will augment a conventions and exhibitions partnership that already includes Singapore-based CEMS, and the world's leading convention management specialists, SMG.
In November, Harrah's announced new developments in the Caribbean (Baha Mar), Slovenia (Hit Group), and Spain (El Reino) that will firmly establish the company as both the world's largest and fastest growing provider of destination entertainment and gaming experiences. –Jane Cohen and Bob Grossweoiner
