BOISE, Idaho (CelebrityAccess) — Boise State University has struck a multiyear deal with Live Nation's Ticketmaster division to provide ticketing services for Boise State Athletics, Taco Bell Arena and the Morrison Center for the Performing Arts.
The deal includes both primary and secondary ticket sales as well as tools to leverage sales and customer data.
The 13,090-capacity Taco Bell Arena serves as a home for the Boise State Broncos basketball team, as well as the school's wrestling and gymnastics teams. The venue frequently hosts concerts as well, with upcoming shows including Luke Bryant, The Eagles, The Zac Brown Band and Little Big Town. The 2,000-capacity Velma V. Morrison Center for the Performing Arts hosts a variety of events as well, including the Broadway in Boise series.
"We've partnered with Ticketmaster to enhance the service to our fans," said Mark Coyle, athletic director, Boise State. "Their industry-leading mobile, transfer/resale and season ticket holder account management features will dramatically improve the fan experience." – Staff Writers
