Bruce Houghton – Making YouTube Work For You

FOR THE INDIE IN ALL OF US (Hypebot) – Recent surveys show that YouTube has become the #1 place online for music discovery; and assuming the major labels don't screw it up by muting all the good stuff, this trend will continue.. After all, why just listen to a new band when you can also watch it?

But how do you stand out in the crowd and make sure potential fans are left with a strong impression? How do you make YouTube work for you?

  • Create your own YouTube channel.
  • Point fans to the best videos on your web site and blog. Not only will they get to see the best stuff, but their views will help increase the count and help push those video up the rankings so its more likely that others discovering you will watch those videos first.
  • Encourage fans to tape things and post them.
  • But don't just rely on the fans. Upload your own videos.
  • Think quantity over quality, Get a Flip video and experiment.
  • Have fun. You're not the next Fellini. Don't try.
  • Get creative: Use the new under water geo tags to pair cool Google undersea images with your videos. Combine the best single song videos in a full YouTube concert film.
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