LOS ANGELES (CelebrityAccess) — Malibu, the purveyor of the popular coconut liqueur and Caribbean rum blend, has will be sponsoring a series of interactive pop-up Beach Houses at at select pop and crossover country music festivals across the country and a beach refresh project with non-profit Heal the Bay on the west coast.
Malibu served as the exclusive spirits sponsor of Live Nation's first National Concert Day in New York City. The event at Irving Plaza featured Kid Rock and Florida Georgia Line play a sampling of hits.
Malibu describes the Beach House as a custom-built pop-up that looks and feels like an actual house with large viewing space and patio, refreshments and exclusive "brand experiences."
The Beach House debuted at the Big Guava Music Festival in Tampa and will hit more than 30 events over the course of the summer.
Malibu and Live Nation will also be providing support for Heal The Beach, sponsoring five different beach cleanups throughout the summer
"Heal the Bay is excited for Malibu to make its mark as a steward of the environment through the partnership with our organization," said Afarin Davari, Development Manager, Corporate Relations and Special Events, Heal the Bay. "The beach life is important to both of our brands and we recognize the importance of keeping our watersheds and coastlines clean in an effort to restore and preserve the health of our oceans." – Staff Writers