WEST HOLLYWOOD, CA (CelebrityAccess MediaWire) – Ticketmaster's Paperless Ticket delivery system has successfully enabled more than one million fans to seamlessly purchase tickets and attend live events. Since launching the paperless ticketing option, Ticketmaster has worked with many of the biggest names in sports and music including Bruce Springsteen, Metallica, AC/DC, University of Florida, John Mayer, Nine Inch Nails, Pennsylvania State University, Tom Waits, the Phoenix Suns, and San Antonio Spurs to help ensure their fans had access to tickets at the original listed price. 2009 also marked the first 100% paperless arena tour, the North American leg of Miley Cyrus's sell-out Wonder World tour.
PAPERLESS BY THE NUMBERS:
Top 5 Paperless Tickets Sold – All Events
1. University of Florida
2. Miley Cyrus North American Wonder World Tour
3. University of South Alabama
4. Western Kentucky University
5. Pennsylvania State University
Top 5 Paperless Tickets Sold – Sports
1. NHL Phoenix Coyotes
2. WNBA Connecticut Suns
3. NBA Phoenix Suns
4. MLB Houston Astros
5. NBA San Antonio Spurs
Top 5 Paperless Tickets Sold – Music
1. Miley Cyrus North American Wonder World Tour
2. AC/DC Black Ice World Tour
3. Bruce Springsteen and the E Street Working on a Dream Tour
4. Tom Waits Glitter and Doom Tour
5. NIN Nine Inch Nails Wave Goodbye Tour
Top 5 Paperless Tickets Sold – Universities
1. University of Florida
2. University of South Alabama
3. Western Kentucky University
4. Pennsylvania State University
5. Louisiana Tech University
Largest Single Paperless Event:
Metallica (18,000) at 02 Arena in London, September 15, 2008
Top Venues With Permanent Paperless Integration:
United States: Verizon Arena, North Little Rock, Ark.
Canada: MTS Centre, Winnipeg, Manitoba
Ticketmaster's Paperless Ticket(TM) has proven an effective method to limit ticket resale and better provide fans with access to tickets at the original face price set by the artist, team and/or promoter. For example, while the Miley Cyrus/Hannah Montana Best of Both Worlds tour was the top resold ticket of 2007, garnering an average ticket price of more than $250 on many of the top resale sites, the 2009 North American leg of Ms. Cyrus's sell-out Wonder World tour was 100% paperless, with an average ticket price of $68.
"The success of our paperless technology establishes another viable ticket delivery option for our clients and fans," said Dave Butler, president, Ticketmaster North America. "We feel that paperless ticketing will become far more commonplace in the near future, and now our promoter, team and artist clients know without any doubt that paperless is a great, fan-friendly option for them should they choose to embrace this technology."
The Verizon Arena in Little Rock, Ark., was the first venue to permanently install Ticketmaster's paperless ticketing technology. Michael Marion, general manager of Verizon Arena and a 25-year veteran of the live entertainment industry, states that paperless ticketing was "the next step of being able to help out our patrons to make sure that they pay the price that the artist wants them to pay. We've gotten nothing but positive feedback." The MTS Centre in Winnipeg, Manitoba, soon followed suit to become the first Canadian venue fully equipped to embrace paperless technology.
Buying a paperless ticket is as simple as any regular ticket purchase, while helping guarantee that there's no waiting in line at will call and no tickets changing hands. When utilizing paperless tickets, fans do not receive a physical concert ticket for their entry into the event. On the day of the event, fans just need to bring the credit card they used for the ticket purchase and their government-issued photo ID to the concert. All members of the ticket purchaser's party must be present at the same time to enter the venue. The venue's ticket usher will swipe their credit card upon entry and present each person in their party with seat locator slips for quick access into the show. –by CelebrityAccess Staff Writers