LOS ANGELES (CelebrityAccess MediaWire) — Live Nation subsidiary Ticketmaster has struck a deal to become the Official Ticketing Provider for the National Basketball Association.
The deal will see Ticketmaster develop a consolidated ticketing platform, the first in the world of major professional sports, that will provide ticket purchasers with all available ticketing options, from both the box office as well as the resale market.
Ticketmaster claims that they will validate each ticket sold on the site, which suggests that secondary market sales of NBA tickets would not be allowed on other websites.
"We are committed to ensuring that our fans receive the best in service and selection when it comes to purchasing individual game tickets, and Ticketmaster's proven ticketing solutions for both the primary and resale markets were the right fit for us," said NBA Executive Vice President of Team Marketing & Business Operations Chris Granger. "On behalf of our teams, we also appreciate Ticketmaster's commitment to analytics, data sharing, and marketing support. This partnership will be a winner for all involved."
Ticketmaster expects to have the website up and running in October. – CelebrityAccess Staff Writers