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Tickets.com Launches New Technology


Tickets.com has launched its B2B website, located at www.tickets.com/provenue, to deliver unparalleled levels of flexibility and choice to the market, said Tickets.com EVP Sales and Marketing, Carl Thomas. Under the new ProVenue Ticketing Solutions brand, venues have five product sets to utilize including ProVenueElite, ProVenueMax, ProVenuePlus, ProVenueServices, and ProVenueOnline.

"Through the successful integration of our established product lines and companies, we are thrilled to provide the market with choices offering the most efficient and scalable ticketing distribution solutions," said Thomas. "With the introduction of the ProVenue suite and web site, Tickets.com is now poised to compete and deliver in unprecedented ways."

The new ProVenue product choices were developed for venues regardless of size or ticket capacity spanning Performing Arts Organizations, Minor and Major League Sports Team, Museums, Civic Auditoriums, Community Colleges &Universities to River Boats &Casinos, Tourist Attractions and Festivals Fairs &Rodeos.

The five product lines and B2B web site were also developed in conjunction with customers and technology experts to provide the best product solutions for the industry. The subsequent launch is a culmination of industry research, marketplace analysis and evaluating specific needs of venues and operators. The five brands and services are as follows:

ProVenuePlus Ticketing System is designed to enable small to medium sized venues to manage box office operations through an integrated ticketing, fund development, and patron tracking software solution. Options include the ability to provide consumers with 24/7 Internet ticketing sales, through www.tickets.com or a customized Private Label branded site designed to eliminate overhead costs, provide better control of consumer experience, increase brand identity and equity, and extend distribution capabilities. ProVenuePlus venues own the data, which allows greater understanding of patron behavior and buying patterns.

ProVenueMax is an in-house, patron-centric system developed to provide greater control of inventory, patron information, and marketing data. ProVenueMax integrates critical elements of ticketing, patron management, and fundraising. It was developed to provide high level visibility into the patron's purchase and donation history and allows venues to create powerful customer relationships, maximize revenue, and improve the overall ticket buying experience. Tickets.com worked with Blackbaud to develop an interface between its Raiser's Edge(R) software and ProVenueMax that coordinates the critical fundraising, patron management and ticketing functions, with the ultimate goal of increasing successfully developed key relationships. Venues can reward top donors with special seating, perks, and incentives, which are vital to the ongoing role of satisfying the needs of patrons.

ProVenueElite is Tickets.com most robust ticketing system. It provides high-volume, high-reliability and maximum transaction speeds only in conjunction with the ProVenueServices outsourced ticketing solution. ProVenueElite is created to control patron data, design and run customized reports, and fully leverage valuable customer information to drive and implement targeted marketing initiatives. The patron-based system allows venues to capture valuable marketing data on each customer at any point during the ticketing sales process. Additional features available include Contact Management, Access Control, Tickets@home, and our online ticket resale module, Encore.

ProVenueOnline is a real-time Internet transaction engine designed to work in conjunction with any other ProVenue ticketing solution or your proprietary box office system in a 24/7 online ticket sales environment. The result is the ability to sell more tickets with the same amount of resources, through the fastest growing distribution channel. The ticketing technology creates a round-the-clock box office window that handles the highest transaction volumes through the safest and most convenient system available today. ProVenueOnline allows for complete control of ticket inventory and helps retain valuable marketing information with each ticket sale. Finally, by utilizing our Private Label functionality, every online transaction appears under designated venue branded identities, rather than sending ticket buyers to a third-party site.

ProVenueServices is a turnkey box office management system, as well as a ticket selling and distribution service. The comprehensive distribution services include retail outlets, call centers, interactive voice response (IVR), and box offices, as well as fully integrated Internet ticket sales. It also provides advanced marketing and patron data analysis, season ticketing, and built-in contact management tools — all from a single user interface and a single common database.