LONDON (CelebrityAccess) — Warner Music UK has bolstered its management team with expanded duties for two of their senior execs. Peter Breeden has been promoted to Chief Operating Officer, which he will do in addition to his addition to his existing duties as Chief Financial Officer at the label.
At the same time, Mel Fox has been promoted to Chief Transformation Officer, a role which WMG describes as 'helping to drive innovation, strengthen organisational culture and support growth opportunities.' This will include working with the management team of The Firepit to accelerate the company’s original content and production activities.
Breeden has been with Warners since way back in the dark days of 2001, initially joining as part of the Atlantic Records team, before being named VP Financial Operations, Warner Music International in 2008, and eventually SVP & Finance Director for WMUK in 2012. He was named CFO in 2014, becoming a member of the company’s senior management team and assuming oversight of finances across the WMUK and Ireland businesses. Prior to joining Team Warner, he held roles at EMI and Universal.
Mel Fox joined Warner Music International in 2006 as VP, Corporate Communications and helped to launch The Firepit, WMUK's creative content division. Prior to Warner, Fox was VP, Communications for MTV UK & Ireland, and also did stints at Walt Disney and Yahoo!.
