LONDON (CelebrityAccess) — Warner Music announced the appointment of Natasha Billing as Senior Vice President of Commercial and Data Insight at Warner Music UK (WMUK).
A veteran e-commerce officer, Billing brings almost two decades of experience to her new gig at Warner. Her experience includes leadership roles at brands such as ASOS, Made.com, and NA-KD, and previously worked at Warner Music International in a marketing role.
At WMUK, Billing will be based in London and will report to Isabel Garvey, WMUK’s Chief Operating Officer.
“The way Commercial and Data teams operate within a record company is evolving, and at Warner Music, we want to be at the forefront of this change. With our new setup, and under Natasha and Nick’s leadership, we are well-positioned to offer the best support possible to our artists, labels and partners, while further promoting and accelerating WMUK’s incredible frontline and catalogue releases. I look forward to working closely with Natasha and Nick as we move to the next chapter,” Garvey said.
“I’m delighted to be rejoining Warner Music at an exciting time for the industry and the company. I look forward to energizing existing and new partner relationships and working with my team and the wider UK company to drive an innovative approach to data strategy and commercial success,” Billing added.
In addition to Billing’s hire, WMUK also announced that Nick Allum has been promoted to the newly created post of VP, Data and Insight. In his new role, Allum will oversee the development of a centralized, independent WMUK Data and Insight team that will manage audience, revenue, and marketing data, working with Warners’ frontline labels and product teams. He will report directly to Billing in his new role.
“In today’s world, data has never been more readily available, but it’s imperative that we know how to analyze to make sense of the noise and storytelling to create actionable insight. In my new role, I want to build a team that can work closely with the labels and give them the insights they need to help elevate our artists,” Allum stated.
