Amazon To Shutter Ticket Service

Amazon To Shutter Ticket Service

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LONDON (VIP-NEWS) — Amazon Tickets’ UK arm has revealed it will soon be closing up shop, much like its effort in the US ticketing market.

The ticket sales service in the UK will honor existing ticket purchases and remain valid, though no new sales will be made.

Amazon did not give exact details of when tickets would stop becoming available, simply stating “some events will still be available for sale on the website for a short period of time.”

In November, Amazon abandoned its push to gain a slice of the US ticketing market, after failing to broker a deal with Ticketmaster.

The ticketing giant has venue contracts and an exclusivity model preventing the online shopping giant from getting its foot in the door.

Following its demise in the US last year, Amazon Tickets continued to sell tickets for UK venues such as Hyde Park, the O2 and Royal Albert Hall.

In much of Europe, the industry holds an open distribution model where promoters allocate tickets to multiple sales platforms and companies to assist with selling tickets. However, companies in the US such as Ticketmaster, AXS, Ticketfly and See Tickets observe an exclusivity system where firms pay big upfront fees to venues for the rights to exclusively sell tickets to customers.

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