LONDON (CelebrityAccess) – Universal Music Group announced this week that Laura Monks has been promoted to the role of general manager of Decca Records.
Monks started at Decca as senior digital campaign manager, moving to head of digital in 2013, director of digital & commercial partnerships in 2015 and director of marketing & commercial partnerships in 2016. Over the course of her six years with the label, she has worked on successful campaigns for Ball & Boe, Gregory Porter, The Lumineers, Aurora, Andrea Bocelli and The Shires.
Commenting on the promotion, Rebecca Allen, President of Decca Records, recently told MusicWeek: “Laura is without doubt one of the most exciting executives in the industry. Her drive, leadership and passion for this business has strengthened Decca as a music company. Laura pushes me as a label Head and always has an eye on our future. She isn’t afraid to challenge and isn’t afraid to debate. I am so ridiculously happy for her and wouldn’t want anyone else by my side taking Decca forward.”
Monks added: “I am so proud to be taking on this role at Decca, such a historic label and home to a hugely diverse roster of artists – no day ever the same, every plan and challenge unique. There’s nowhere like it! Cutting through and making a difference, taking people by surprise, is what we strive for and I’m excited to lead a team of incredibly passionate and driven individuals in taking on this challenge and the next that will come along.”
UMG has also announced that Sophie Hilton, currently head of marketing, has been promoted to director of marketing and visual creative, Decca UK. She will report directly to Monks.