OCESA Presents and OCESA Entretenimiento staged a sold out alternative Latin music festival, Festival Vive Latino 2003, "De Sol A Sol" on May 11 at Foro Sol Stadium in
Mexico City that drew 57,485 concertgoers and grossed USD $1,200,063.64. This was their fourth such festival.
With two main stages on opposite ends of the venue, performers included Molotov,
Café Tacuba, Enanitos, Verdes, Aterciopelados, Vicentico, Kinky, El Gran Silencio,
Panteon Rococo, Natalia LaFourcade, Los Tetas, Las Ultrasonicas, Pito Perez, Los de
Abajo, Resorte, Babasonicos, Genitalica, Panda. The two secondary stages featured
alternative electronic musicians, Hip-Hop artists and DJs, including Nortec, Noiselab Los
Fancy-Free, Alerick ISB, Digi+Gabo, Sweet Elektra, D-Boys, Martín Parra, David Durts y
Arturo and Bostich, Plastilina Mosh, Cartel de Santa, Fermin IV, Sociedad Café.
“The Vive Latino Festivals have been very successful, both artistically and businesswise,
says Bruce Moran , CEO, OCESA Presents Inc. “We have established, extremely
well-received and well attended events, which address a need in the Mexican market.”
“It was great to see the crowds and the performers, and the wonderful atmosphere that
was created,” says Jordi Puig, OCESA Presents Inc., director of International Talent. “It
was another great weekend for Mexican music fans, and another great weekend for us, as
well.”
Rounding out the festival were extreme sports exhibitions, which included daredevil
mountain bikers and skateboarders displaying their latest tricks; 20 professional graffiti artists
demonstrating their talents on two approximately 8 x 100 foot walls; and a flea market inside
venue perimeters, where artisans and vendors sold their wares.
