HOLLYWOOD, CA (CelebrityAccess MediaWire) — Virgin Entertainment Group, North America opened retail space inside the Hollywood Bowl on June 22. The mini Megastore will be open two hours prior to, during the performance and two hours after each Hollywood Bowl concert. It will remain open throughout the Hollywood Bowl summer season, which wraps up in October
"We are thrilled to continue to commit to the future of entertainment retail in the Los Angeles market," Simon Wright, CEO, Virgin Entertainment Group International, said. "The new location will allow us to further build on our successes catering to the true music aficionados, while also giving the local community an exciting shopping experience right in their own neighborhood."
Virgin continues to expand the company's brand in the Hollywood area. In 2005, Virgin opened a new west coast flagship along Hollywood Boulevard. Virgin Megastore, Hollywood, situated between the Kodak Theater and the Grauman's Chinese Theater, has benefited from high brand visibility in the very heart of the world's entertainment capital.
"Virgin Megastores have long been the destination for the true music fan to browse and buy and we are excited to have their presence here at the Hollywood Bowl," states Arvind Manocha, vice president and general manager, Hollywood Bowl. "It will be a great partnership between a fantastic concert venue and a world-class lifestyle retailer. We hope to make Virgin feel right at home here at the Bowl and we look forward to working with Virgin on this new venture."
–Bob Grossweiner and Jane Cohen
