LONDON (CelebrityAccess) Sound Diplomacy, which describes itself as a strategic consultancy that uses music to drive economic growth in cities, has announced its first external CEO, Julia Eberdal.
Eberdal will join a company that includes Scott Cohen, co-founder of The Orchard, on its holdings board. Other principals include founders Shain Shapiro, PhD and Jordi Puy; Alexandra Notay, the Build-to-Rent Fund Director for PfP Capital, the fund management business of Places for People; and Nicole Yershon, CEO of Lab for Hire and bestselling author of Rough Diamond, Turning Disruption into Advantage.
Eberdal holds an MSc in Economics and Business majoring in Finance from Stockholm School of Economics as well as an MA in International Management from London School of Economics, through the CEMS MIM Programme. She has worked for BlackRock and Handelsbanken Capital Markets and small, specialized firms, plus managed projects in the UK, Europe, Australia, the Middle East, and Sub-Saharan Africa, having worked mainly within the infrastructure sector, according to a statement.
“We are thrilled to welcome Julia to Sound Diplomacy,” Shapiro said. “Her background in the City brings a wealth of experience to us, especially as we’re accelerating our global expansion and developing new technologies to recognise the value of music in cities. She is a star and makes Sound Diplomacy bigger, better and more agile. I can’t wait for what’s next.”
On her appointment, Eberdal commented, “I am very pleased to be joining Sound Diplomacy at such an exciting time of growth and expansion. We will be expanding into the US this year and I look forward to driving the development and execution of our corporate strategy going forward.”
Sound Diplomacy has offices in London, Berlin and Barcelona, and is in the process of opening an office in the United States.