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Bob Lefsetz

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    The Flying Tomato-Spoiler Alert!

    The Flying Tomato-Spoiler Alert!

    Posted by - February 14, 2018
    “The thrill of victory… The agony of defeat.” That’s what we heard every Saturday afternoon when Jim McKay took the mic for ninety minutes as ABC traveled the globe bringing…
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    Op-Ed: Neil Portnow Must Go

    Op-Ed: Neil Portnow Must Go

    Posted by - February 13, 2018
    And he needs to be replaced by a woman. Neil’s been there over 15 years, longer than most record company execs whose behinds he so busily kisses. Instead, the Recording…
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    The Grammy Ratings Decline

    The Grammy Ratings Decline

    Posted by - February 8, 2018
    “Ratings for Grammy Awards Drop 24 Percent” It’s the end of the monoculture. There’s a fiction we all care about the same things. We don’t. The ascension of the importance…
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    Concert

    The Product Is Not Enough

    Posted by - January 31, 2018
    If you build it they will not come. Your challenge is getting noticed. So you may be sitting at home, in your beautiful house, with your beautiful wife, asking me…DIDN’T…
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    Marketing Is King

    Marketing Is King

    Posted by - January 24, 2018
    Huh? Weren’t we supposed to live in a word of mouth economy, where the cream rose to the top? NO! Actually, never forget that distribution is king. Did you read…
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