Lee Abrams: Rock The Satellite
Z-Rock was one wild 10-year ride, a National Hard Rock Superstation. I had known the chairman of Satellite Music Network, John Tyler, for many years, as we put the famous…
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Lee Abrams
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Lee Abrams: Reaching For The Stars
It was Paul McCartney’s birthday last week so here’s the story of a fledgling satellite company that presented a Beatle. Engaging The ArtistXM launched in 2001. Quickly we became known…
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Lee Abrams: Content Isn’t King
…and other assumptions: SHORTER TOLERANCE SPANSIt’s not just attention spans that are shrinking; it’s our tolerance. While attention can hold steady for engaging subjects like films or binge-watching, it ultimately…
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Lee Abrams: The Information Crisis
I’ve been highlighting the American information crisis for years, and it’s now reaching a critical juncture. News credibility has plummeted, especially among younger audiences who are increasingly turning away from…
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Lee Abrams: The Cool Factor
COOL IS ESSENTIAL… It serves as a magnet for any company aiming to cultivate fans rather than just users. This concept often goes unnoticed because it’s challenging to quantify. You…
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Lee Abrams: You Can’t Design The Future Without Understanding The Past
You can’t design the future without understanding the past. One way of looking at it is through musical trends. Here’s a look at eras of musical intensity and musical lull from the…
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Lee Abrams: Historical Targeting
Ages 16-20 are the culturally formative years. For example: want to target someone 40? Study 1999-2003 to understand their roots. It’s a form of historical targeting as their cultural foundation has been…
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Lee Abrams: Life In The Digital Lane
Here’s 10 observations, some pretty obvious, about online life: 80% of influencers aren’t very good. 10% are consistently interesting 10% are brilliant Political posts are a form of stress relief It’s nearly impossible…
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Lee Abrams: Rock, Real People & Information
From early 2000’s: Looking around media and music, there’s so many negative emotions: *Scared *Defensive *Backward looking…nostalgic for the old days…or worse: OPERATING as if it were the old days.…
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Lee Abrams: The Information Age
It’s the Information Age. And there are opportunities to prevail. It’s happening now. New ideas are needed to get in sync with this new era where information is king. The old way…
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