ANAHEIM, CA (CelebrityAccess MediaWire) — The NAMM Show, the longest-running trade show in the United States, opened today welcoming thousands of musical instrument and products retailers and manufacturers from around the world. While the majority of industry professionals have been directly impacted by a down economy, many are ready to put the past behind them and move on to a new decade as they arrive to do important business at the annual trade show.
Themed "Get Ready," this year's NAMM Show is focused on the ingenuity and optimism that reportedly are the recurring traits that have kept many NAMM Member professionals moving a step ahead of the economic domino effect.
New and innovative products will be revealed to industry retailers, who are prepared to stock their shelves for consumers in their hometowns after what has been said to have been a "cautious" Christmas season.
The show will feature more artists and celebrities than ever before, including Quincy Jones and Yoko Ono who will discuss the importance of music education for children on Thursday during the opening Breakfast Session, at a first-ever SupportMusic Coalition webcast and at a press conference held at the John Lennon Education Tour Bus. Other celebrities expected are Taylor Swift, Jason Mraz and Julianne Hough.
The trade show, held at the Anaheim Convention Center Jan. 14–17, is only open to industry members and their invited guests, and draws the convention center's highest annual attendance. Last year, NAMM reported a total of 85,799 of registrants, including 1,505 exhibitors.
A full menu of musical performances and activities is available to attendees throughout the show, and a variety of after-hours parties and concerts are planned around the convention area throughout the weekend. –by CelebrityAccess Staff Writers