Chili's To Sponsor 'N Sync Tour

Celebrity sells. For the first time in its 27-year history, Chili's Grill & Bar is enlisting celebrity talent in an advertising campaign.

'N Sync has inked a deal with Chili's Grill & Bar to star in a new series of commercials promoting its Baby Back Ribs and "To Go" service.

Chili's is also sponsoring the band's upcoming concert tour.