NEW YORK (Hypebot) –
MTV and OurStage.com have formed an ongoing partnership to expose emerging artists. In the first joint venture, musicians in top U.S. markets have been participating in OurStage hosted efforts this summer and receiving exposure through the mtvU Six Flags VMA Tour and the MTV Video Music Awards.
MTV and OurStage will also develop online co-promotions that combine fan enthusiasm with music discovery and the mass audience of MTV and its related networks – MTV2, mtvU, MTV Tr3s. Additionally, OurStage becomes an additional tool for MTV's music supervision team when sourcing new music for on-air inclusion.
From the press release:
"We are pleased to be partnering with OurStage for our emerging artist-focused efforts online," said Dermot McCormack, head of Digital Media for MTV Networks Music and Logo group. "OurStage offers an extraordinary voting platform for finding the top emerging talent, and they also have an amazing pool of over 90,000 artists from across the country. The fact that the rankings are powered by the fans, on a judging platform that is specifically designed to prevent tampering and gaming, is very important to MTV in our ongoing commitment to supporting emerging artists."
"We are excited to have MTV as our partner to help deserving artists earn regional and national exposure," shares Ben Campbell, CEO of OurStage. "OurStage is in the business of delivering life-altering opportunities for worthy artists – so working with MTV2, one of the greatest brands in the history of the industry, is really exciting for OurStage and our whole community."