SAN FRANCISCO & NEW YORK (CelebrityAccess MediaWire) — SendMe Mobile, announced Wednesday, July 16, 2008, an agreement with Warner Music Group to offer content from WMG's roster of artists through SendMe's mobile media brands, including SendMeMobile.com and its mobile sweepstakes site SoLow.com. Together, SendMe and WMG are creating a series of custom SMS subscription products that will enable fans to connect with their favorite artists directly over multiple platforms.
As part of the agreement, SendMe will offer thousands of WMG artist ringtones, video ringers and wallpaper images at SendMeMobile.com, for subscribers to download directly to their mobile phones. In the coming months, WMG and SendMe will debut a series of additional mobile products available exclusively at SendMeMobile.com and SoLow.com.
"Giving our members access to WMG artists marks a milestone in our efforts to deliver the best and broadest catalog of premium content in the market. We are thrilled to work with WMG to not only deliver this content, but also deliver integrated mobile media programs that will allow music fans to experience their favorite WMG artists in entirely new ways," said Russell Klein, co-founder and CEO of SendMe.
"With SendMe's creative platform, we're able to integrate their mobile product offerings into our marketing efforts to give consumers more ways to experience and access our artists' music-based mobile products," said Stephen Bryan, senior vice president, Digital Strategy and Business Development, WMG.
Additionally, WMG and SendMe will work together to further engage fans with their favorite WMG artists by offering artist-related experiential prizes and content on SoLow.com, SendMe's mobile game and contest site where the lowest unique guess wins. Soon, fans can visit SoLow.com to enter one-of-a-kind artist giveaways, some of which will include opportunities to meet and hang out with today's artists. –by CelebrityAccess Staff Writers
