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Veteran Entertainment Execs Form BOUNCE Event Marketing

Former CAA music department head Tom Ross, Grammy producer John Cossette and corporate marketing executive Tim Swift have formed BOUNCE Event Marketing, an entertainment-driven event marketing and production company to meet the increasing demand for top-notch live event marketing and production needs of major corporations. The bi-coastal company is based in Los Angeles and New York.

"With BOUNCE Event Marketing, we can turn the corner into a new century of opportunity in niche marketing," said Ross, who has matched such successful sponsorships between Eric Clapton and Lexus and LeAnn Rimes and Samsung. "Now, more than ever, I think we can create stellar media experiences in a holistic manner that will generate a greater awareness of both musicians and products."

According to Swift, BOUNCE will work closely with ad agencies, public relations firms and other marketing-oriented companies.

Cossette added: "After years of working with corporate clients and successful marketing companies, we have noticed the need for sophisticated production and high-concept solutions to the needs of corporate events. BOUNCE Event marketing is a company uniquely qualified to meet these needs."

Ross remains as president of CDKnet's entertainment group.