(Hypebot) – YouTube is thanking artists who have shown significant growth in viewership and engagement by honoring them with a YouTube Music Award (YTMA). YTMA recipients were selected by the fans, as award criteria was based on collective interaction over the last six months.
These artists are recognized as having effectively gone above and beyond to utilize YouTube as a tool for music discovery and a destination for artist to fan interaction. Their level of fan engagement puts them on the map as artists to watch in 2015.
YouTube made an additional announcement in their official blog post:
On March 23 at 10 a.m. PT, we’re doing something never before seen on YouTube—dropping a collection of exclusive, new music videos from established and emerging artists, all at once. We've selected some of the most original music video directors alive today to produce these new videos and enlisted VICE to produce the entire program. The performers include:
These artists will even pull some of you into the action, inviting you to go behind the scenes at shoots, be a part of their videos and more. Stay tuned by subscribing to the YouTube Music Awards channel, and prepare your eyeballs and eardrums to experience the music on March 23!