NEW YORK (CelebrityAccess) Peter Schwartz is a big fan of pop act AJR.
A WME agent should be an advocate for his clients, and Schwartz has been keeping AJR on people’s radars for at least a year now, noting that the band, composed of brothers Adam, Jack, and Ryan, would be a tremendous hit very soon (Schwartz said the same thing about clients Wiz Khalifa, A$AP Rocky, and Macklemore & Ryan Lewis before they got big).
A year later, AJR has a No. 3 hit, “Sober Up,” on alternative radio, with 400,000 Spotify streams per day, a U.S. Tour with 20 shows sold out, confirmation for the Hangout Festival, a Top 20 album on iTunes and is named the “About To Break” artist by iHeartRadio.
CelebrityAccess asked Schwartz a few questions.
Why did you go with a pop act, in this case?
While I am largely known as an urban agent, I am a huge fan of pop music and have always been.
Being at WME has enabled me to easily cross into other genres of interest and Pop is at the top of my list.
The minute I heard AJR’s song “Weak,” I was hooked on them and then came to find all their music was pretty special.
And, when I met them, I was even more sold. They are truly good guys, and so creative, and they grew up in NYC just like me.
The cherry on the sundae was the fact their live show is just so awesome. Their potential is endless.
What is 2018 going to look like for them?
Right now they are in the middle of leg one of their U.S. “The Click” Tour, which runs from February into May across four legs (35 total shows). They are selling out every single show on the tour, capacities ranging from 1,400-2,800 (Terminal 5 NYC, HOB Boston, etc..).
We upgraded and opened up every venue we could. They even blew out 2,500 tickets in Salt Lake City. Last summer they were headlining 300-600 cap venues, so we’ve seen tremendous growth in the past year.
After the tour, they have various college and radio shows, festivals and summer dates in Europe. We are currently plotting the next big tour for fall.
They came to Fresno about a year ago, and you told me to go to the show, and I did, and I couldn’t get over how nuts the crowd was. They knew every word. What am I missing? Am I that old?
Not at all. I think you were just seeing how passionate their fan base is.
I saw them in Atlanta at the start of this tour and it was the same scenario. The fans were singing every word from the first note of the concert to the last. They are really into them far beyond just liking one single or two.
Their lyrics are real and I think they really connect with their audience. As you saw, their live show is really awesome, so it is just a fun night for the fans to really rock out with a band they love.
You should see the production on this tour; it is amazing. I think their fans can expect to see their live show grow as they do. It will be very exciting to watch and be a part of!