Jesse Kirshbaum, Author at CelebrityAccess

Beats + Bytes: Why You Need The Hype

Posted by Jesse Kirshbaum - May 23, 2025

Flavor Flav famously screamed out, “Don’t believe the hype!” Despite being recently and repeatedly referred to as the Jewish, marketing version of Flava Flav by some of your favorite stars…

Beats + Bytes: Brands In Frame

Posted by Jesse Kirshbaum - May 7, 2025

Culture, Media & Opportunity in NYC The media upfronts are this week in New York, colliding with NYC’s Art Week. Tack on the Met Gala and the Knicks game 1…

Beats + Bytes: April’s Cultural Pulse Check

Posted by Jesse Kirshbaum - May 1, 2025

April had some key themes and tentpole events that had our cultural calendar packed. These included Coachella (the official start of music festival season), Holy Week, Earth Day, 4/20, Baseball’s…

Beats + Bytes: Loafers, Trench Coats, and Baseball Caps

Posted by Jesse Kirshbaum - April 23, 2025

As a cultural marketing agency, you get to wear a lot of errrrr…. hats! This month we launched a new campaign with LIDS and ’47 Brand called “Clean Up Season,”…

Beats + Bytes: Wrestling & Hip Hop’s Royal Rumble

Posted by Jesse Kirshbaum - April 16, 2025

This weekend is Wrestlemania 41. I can’t pretend to be a huge wrestling fan. Sure, I’m following the trends and I see how the league has risen to new heights…

Beats + Bytes: Music Marketing in Uncertain Times

Posted by Jesse Kirshbaum - April 9, 2025

The forecast may be stormy, but all hope is not lost. By Nue Agency’s Jesse Kirshbaum However, in unstable economic times, there is a tendency to pull back, tighten the…

Beats + Bytes: Your March Cultural Campaign Digest

Posted by Jesse Kirshbaum - April 2, 2025

The month of March was power-packed with deals, events, campaigns and news. The first quarter is now over, and March really heated up the space. I write a monthly column…

Beats+Bytes: Q1 Trends

Posted by Jesse Kirshbaum - March 26, 2025

What a year this has been, and it’s only the first quarter. January felt like the slowest month ever, with the LA fires and the inauguration ushering in a dark…

Beats + Bytes: The Entertainment Event of the Year

Posted by Jesse Kirshbaum - March 19, 2025

The biggest entertainment event of 2025 isn’t a TV show, a movie, or an album… it’s a game. By Nue Agency’s Jesse Kirshbaum We’ve been seeing this trend for years,…

Beats + Bytes: How AI Helped Me Connect To God

Posted by Jesse Kirshbaum - March 12, 2025

Everywhere I turn there’s an AI conversation. It’s omnipresent in the professional industries of music and advertising. I’m constantly being given AI advice from trusted friends, companions, and advisors. My…

Jesse Kirshbaum

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