Beats + Bytes: 2025 Half-Time Report
All of a sudden, this year is flying. It was just last month I was writing my Q1 overview. We’re zooming now and a clear picture for the year has…
Read More
Jesse Kirshbaum
Feedback or Comments
Beats + Bytes: Why Tribeca Festival Matters
The Tribeca Film Festival was founded in 2002 by Robert De Niro, Jane Rosenthal, and Craig Hatkoff. It was intended to help revitalize lower Manhattan after the September 11th attacks.…
Read More
Beats + Bytes: Oh Wow PTTOW!
I’m just landing in New York after a stellar start to the PTTOW! Summit. PTTOW! is a community of bright marketing minds and business leaders coming together “to build the…
Read More
Beats + Bytes: Why You Need The Hype
Flavor Flav famously screamed out, “Don’t believe the hype!” Despite being recently and repeatedly referred to as the Jewish, marketing version of Flava Flav by some of your favorite stars…
Read More
Beats + Bytes: Brands In Frame
Culture, Media & Opportunity in NYC The media upfronts are this week in New York, colliding with NYC’s Art Week. Tack on the Met Gala and the Knicks game 1…
Read More
Beats + Bytes: April’s Cultural Pulse Check
April had some key themes and tentpole events that had our cultural calendar packed. These included Coachella (the official start of music festival season), Holy Week, Earth Day, 4/20, Baseball’s…
Read More
Beats + Bytes: Loafers, Trench Coats, and Baseball Caps
As a cultural marketing agency, you get to wear a lot of errrrr…. hats! This month we launched a new campaign with LIDS and ’47 Brand called “Clean Up Season,”…
Read More
Beats + Bytes: Wrestling & Hip Hop’s Royal Rumble
This weekend is Wrestlemania 41. I can’t pretend to be a huge wrestling fan. Sure, I’m following the trends and I see how the league has risen to new heights…
Read More
Beats + Bytes: Music Marketing in Uncertain Times
The forecast may be stormy, but all hope is not lost. By Nue Agency’s Jesse Kirshbaum However, in unstable economic times, there is a tendency to pull back, tighten the…
Read More
Beats + Bytes: Your March Cultural Campaign Digest
The month of March was power-packed with deals, events, campaigns and news. The first quarter is now over, and March really heated up the space. I write a monthly column…
Read More
