Beats + Bytes: Wrestling & Hip Hop’s Royal Rumble
This weekend is Wrestlemania 41. I can’t pretend to be a huge wrestling fan. Sure, I’m following the trends and I see how the league has risen to new heights…
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Jesse Kirshbaum
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Beats + Bytes: Music Marketing in Uncertain Times
The forecast may be stormy, but all hope is not lost. By Nue Agency’s Jesse Kirshbaum However, in unstable economic times, there is a tendency to pull back, tighten the…
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Beats + Bytes: Your March Cultural Campaign Digest
The month of March was power-packed with deals, events, campaigns and news. The first quarter is now over, and March really heated up the space. I write a monthly column…
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Beats+Bytes: Q1 Trends
What a year this has been, and it’s only the first quarter. January felt like the slowest month ever, with the LA fires and the inauguration ushering in a dark…
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Beats + Bytes: The Entertainment Event of the Year
The biggest entertainment event of 2025 isn’t a TV show, a movie, or an album… it’s a game. By Nue Agency’s Jesse Kirshbaum We’ve been seeing this trend for years,…
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Beats + Bytes: How AI Helped Me Connect To God
Everywhere I turn there’s an AI conversation. It’s omnipresent in the professional industries of music and advertising. I’m constantly being given AI advice from trusted friends, companions, and advisors. My…
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Beats + Bytes: Miami Music Month
March is my favorite time of year in Miami. Even though I’m not Pitbull, today is March 5th and I’m feeling like Mr. 305 (zing!) By Nue Agency’s Jesse Kirshbaum…
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Beats + Bytes: What the Music Clio Winners Can Teach Us
This morning, the 2025 Clio Grand Music Award winners were announced. I’ve been in these closed-door debates before, and it’s always a riveting conversation. By Nue Agency’s Jesse Kirshbaum Normally,…
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Beats + Bytes: Superfan Economics 2025
“Superfans” is not a buzz word. They are not a trend. Rather, they’re a driving force for innovation in music. As you know, music sets the trends in culture and…
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Beats + Bytes: Another AWE$OME Week for Music & TV
It’s a good time to be home and a great time to be watching TV. By Nue Agency’s Jesse Kirshbaum Even though GRAMMY ratings were down, the show delivered this…
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