Lee Abrams: From The Early Days Of FM Rock – Miami
It was late winter 1970, and I was fresh out of high school, where I spent my nights managing bands and days working on a new format for the yet-to-emerge…
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Lee Abrams
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Lee Abrams: It’ll Never Work
For every new idea, there’ll be a chorus of negativity. Here are some notable quotes from the past that reflect skepticism about certain inventions and technologies: “There’s no reason anyone…
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Lee Abrams: Rock The Satellite
Z-Rock was one wild 10-year ride, a National Hard Rock Superstation. I had known the chairman of Satellite Music Network, John Tyler, for many years, as we put the famous…
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Lee Abrams: Reaching For The Stars
It was Paul McCartney’s birthday last week so here’s the story of a fledgling satellite company that presented a Beatle. Engaging The ArtistXM launched in 2001. Quickly we became known…
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Lee Abrams: Content Isn’t King
…and other assumptions: SHORTER TOLERANCE SPANSIt’s not just attention spans that are shrinking; it’s our tolerance. While attention can hold steady for engaging subjects like films or binge-watching, it ultimately…
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Lee Abrams: The Information Crisis
I’ve been highlighting the American information crisis for years, and it’s now reaching a critical juncture. News credibility has plummeted, especially among younger audiences who are increasingly turning away from…
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Lee Abrams: The Cool Factor
COOL IS ESSENTIAL… It serves as a magnet for any company aiming to cultivate fans rather than just users. This concept often goes unnoticed because it’s challenging to quantify. You…
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Lee Abrams: You Can’t Design The Future Without Understanding The Past
You can’t design the future without understanding the past. One way of looking at it is through musical trends. Here’s a look at eras of musical intensity and musical lull from the…
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Lee Abrams: Historical Targeting
Ages 16-20 are the culturally formative years. For example: want to target someone 40? Study 1999-2003 to understand their roots. It’s a form of historical targeting as their cultural foundation has been…
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Lee Abrams: Life In The Digital Lane
Here’s 10 observations, some pretty obvious, about online life: 80% of influencers aren’t very good. 10% are consistently interesting 10% are brilliant Political posts are a form of stress relief It’s nearly impossible…
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