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Lee Abrams

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    Lee Abrams

    Lee Abrams: Reaching For The Stars

    Posted by - June 24, 2025
    It was Paul McCartney’s birthday last week so here’s the story of a fledgling satellite company that presented a Beatle. Engaging The ArtistXM launched in 2001. Quickly we became known…
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    Lee Abrams

    Lee Abrams: Content Isn’t King

    Posted by - June 17, 2025
    …and other assumptions: SHORTER TOLERANCE SPANSIt’s not just attention spans that are shrinking; it’s our tolerance. While attention can hold steady for engaging subjects like films or binge-watching, it ultimately…
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    Lee Abrams

    Lee Abrams: The Information Crisis

    Posted by - June 3, 2025
    I’ve been highlighting the American information crisis for years, and it’s now reaching a critical juncture. News credibility has plummeted, especially among younger audiences who are increasingly turning away from…
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    Lee Abrams

    Lee Abrams: The Cool Factor

    Posted by - May 27, 2025
    COOL IS ESSENTIAL… It serves as a magnet for any company aiming to cultivate fans rather than just users. This concept often goes unnoticed because it’s challenging to quantify. You…
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    Lee Abrams

    Lee Abrams: Historical Targeting

    Posted by - May 6, 2025
    Ages 16-20 are the culturally formative years.  For example: want to target someone 40?  Study 1999-2003 to understand their roots. It’s a form of historical targeting as their cultural foundation has been…
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    Lee Abrams

    Lee Abrams: Life In The Digital Lane

    Posted by - April 29, 2025
    Here’s 10 observations,  some pretty obvious,  about online life: 80% of influencers aren’t very good.  10% are consistently interesting 10% are brilliant Political posts are a form of stress relief It’s nearly impossible…
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    Lee Abrams

    Lee Abrams: The Information Age

    Posted by - April 15, 2025
    It’s the Information Age.  And there are opportunities to prevail.  It’s happening now. New ideas are needed to get in sync with this new era where information is king. The old way…
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