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Lee Abrams

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    Lee Abrams

    Lee Abrams: Historical Targeting

    Posted by - May 6, 2025
    Ages 16-20 are the culturally formative years.  For example: want to target someone 40?  Study 1999-2003 to understand their roots. It’s a form of historical targeting as their cultural foundation has been…
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    Lee Abrams

    Lee Abrams: Life In The Digital Lane

    Posted by - April 29, 2025
    Here’s 10 observations,  some pretty obvious,  about online life: 80% of influencers aren’t very good.  10% are consistently interesting 10% are brilliant Political posts are a form of stress relief It’s nearly impossible…
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    Lee Abrams

    Lee Abrams: The Information Age

    Posted by - April 15, 2025
    It’s the Information Age.  And there are opportunities to prevail.  It’s happening now. New ideas are needed to get in sync with this new era where information is king. The old way…
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    Lee Abrams

    Lee Abrams: The Big Three

    Posted by - March 25, 2025
    Passion: The public can easily tell when a product is born from true passion versus one created solely for revenue.  Revenue is critical of course but a product that oozes…
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    Lee Abrams

    Lee Abrams: News Hits

    Posted by - March 18, 2025
    Radio plays hit songs, magazine covers feature hit topics, and newspaper headlines (usually) focus on popular issues. Networks and streaming services prioritize popular shows. It stands to reason that news…
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    Lee Abrams

    Lee Abrams: Historical Targeting

    Posted by - February 18, 2025
    Ages 16-20 are the culturally formative years. For example: Want to target someone 40? Study the late ’90s/early 2000s. Study to understand their roots. It’s a form of historical targeting,…
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