Lee Abrams: The Big Three
Passion: The public can easily tell when a product is born from true passion versus one created solely for revenue. Revenue is critical of course but a product that oozes…
Read More
Lee Abrams
Feedback or Comments
Lee Abrams: News Hits
Radio plays hit songs, magazine covers feature hit topics, and newspaper headlines (usually) focus on popular issues. Networks and streaming services prioritize popular shows. It stands to reason that news…
Read More
Lee Abrams From 2005: Young Listeners–How To Attract Them…Or Is It Even Possible?
Editors Note: FROM THE EARLY XM FILES, Circa 2005. The audience for NPR shows hit a new high in the Fall book. That was a recent headline. The cume of 26.5 million is…
Read More
Lee Abrams: Technology And Information As The New Rock & Roll
Rock ‘n’ roll is old, but the thinking behind it is timeless—transcending mere sound to embody a spirit more relevant now than ever. Picture this: it’s 1955, and rock ‘n’…
Read More
Lee Abrams: Historical Targeting
Ages 16-20 are the culturally formative years. For example: Want to target someone 40? Study the late ’90s/early 2000s. Study to understand their roots. It’s a form of historical targeting,…
Read More
Lee Abrams: Reinventing Information Programming – A New Frontier in Media
We find ourselves in a rapidly evolving landscape that resembles the Wild West of the past, marked by the explosive growth of new technologies such as AI, virtual reality and…
Read More
Lee Abrams: The Future of Information – A New Paradigm for Storytelling
The landscape of information delivery is on the brink of a revolution, shifting towards information delivery that breaks free from traditional news formats. This transformative approach emphasizes innovative methods of…
Read More
Lee Abrams: The Shift In News Presentation: Adapting To A Changing Era
In recent times, a growing number of individuals have expressed a common sentiment regarding the nature of news presentation. While various reports highlight this trend, the evidence is often apparent…
Read More
Lee Abrams: California Fires Set By Arsonists, The Government, Or Space Lasers?
Thanks to social media and texting, conspiracies are rapidly spreading. Whether you choose to believe them or not, these narratives are now woven into the fabric of American information culture. Presenting these…
Read More
The Timeless Dance of Old and New Thinking in Media
In the ever-evolving landscape of media, the blending of old and new ideas has become a crucial theme for success. As we explore the integration of fresh formats, it becomes…
Read More
