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Lee Abrams

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    Lee Abrams

    Lee Abrams: It’ll Never Work

    Posted by - July 8, 2025
    For every new idea, there’ll be a chorus of negativity. Here are some notable quotes from the past that reflect skepticism about certain inventions and technologies: “There’s no reason anyone…
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    Lee Abrams

    Lee Abrams: Rock The Satellite

    Posted by - July 1, 2025
    Z-Rock was one wild 10-year ride, a National Hard Rock Superstation. I had known the chairman of Satellite Music Network, John Tyler, for many years, as we put the famous…
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    Lee Abrams

    Lee Abrams: Reaching For The Stars

    Posted by - June 24, 2025
    It was Paul McCartney’s birthday last week so here’s the story of a fledgling satellite company that presented a Beatle. Engaging The ArtistXM launched in 2001. Quickly we became known…
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    Lee Abrams

    Lee Abrams: Content Isn’t King

    Posted by - June 17, 2025
    …and other assumptions: SHORTER TOLERANCE SPANSIt’s not just attention spans that are shrinking; it’s our tolerance. While attention can hold steady for engaging subjects like films or binge-watching, it ultimately…
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    Lee Abrams

    Lee Abrams: The Information Crisis

    Posted by - June 3, 2025
    I’ve been highlighting the American information crisis for years, and it’s now reaching a critical juncture. News credibility has plummeted, especially among younger audiences who are increasingly turning away from…
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    Lee Abrams

    Lee Abrams: The Cool Factor

    Posted by - May 27, 2025
    COOL IS ESSENTIAL… It serves as a magnet for any company aiming to cultivate fans rather than just users. This concept often goes unnoticed because it’s challenging to quantify. You…
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    Lee Abrams

    Lee Abrams: Historical Targeting

    Posted by - May 6, 2025
    Ages 16-20 are the culturally formative years.  For example: want to target someone 40?  Study 1999-2003 to understand their roots. It’s a form of historical targeting as their cultural foundation has been…
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    Lee Abrams

    Lee Abrams: Life In The Digital Lane

    Posted by - April 29, 2025
    Here’s 10 observations,  some pretty obvious,  about online life: 80% of influencers aren’t very good.  10% are consistently interesting 10% are brilliant Political posts are a form of stress relief It’s nearly impossible…
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