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AEG Focuses On Festival Sponsorship

NEW YORK, (CelebrityAccess MediaWire) — AEG Live announced their A-List festival sponsorship line up ahead of the start of their 2009 festival season next month. The website, Your Brands Our Fans is part of the AEG Live festival network and allows brands a more cost effective and more efficient opportunity to create and implement integrated campaigns designed to reach and impact the millions of music festival goers.

AEG Live's festival sponsorship serves as marketing platform for a variety of blue chip brands ranging from oil companies, video gaming, retail, telecommunications, automotive and consumer packaged goods among others. Brands such as AT&T, FYE, PlayStation, MLB, and State Farm have signed on with multiple AEG festivals this year as they are among the many companies looking for opportunities to reach the coveted 18-29 demographic that comprises much of todays' festival audience.

Andrew Klein, Senior Vice President of Global Partnerships at AEG Live states, "AEG Live is the largest producer of music festivals in North America. As the only entity that has the scale to offer brand marketers a one-stop shop to a national network of music festivals, we were able to secure a multitude of new and exciting sponsors for this year's festival season. All of the AEG Live festivals, whether it is the New Orleans Jazz Festival, Rothbury Festival, Coachella, All Points West or others, have the ability to provide companies the means to communicate one on one with festival attendees, piggy back on to its online communities, sell product and/or collect data, etc. These are marketing tactics that traditional advertising simply cannot provide, which has been a very positive point of difference this year in securing new brand partners."

This year's sponsors saw the return of a number of former customers despite the dire economic climate, including Toyota, AT&T, Pepsi, Music & Media retailer FYE, Acura, Harley Davidson and Shell.

"AEG Live's Festival Group enables us to increase our reach with the live music audience while helping us to drive PlayStation brand awareness through integrated marketing campaigns," said Ginger Kraus, Senior Director of Promotions for Sony Computer Entertainment America, Inc. "The new festival network makes it possible for us to extend our participation and activation footprint across multiple festivals and increases our ability to interact directly with consumers through enhanced PlayStation experiences at these events." – CelebrityAccess Staff Writers