LONDON (CelebrityAccess MediaWire) — AOL has signed up with AEG as a founding partner of the O2 Arena for the next five years.
The deal will give the ISP online rights to stream performances from The O2 Arena and Music Club direct to its websites. Pop act Justin Timberlake has already announced performances at the venue for July 2007.
AOL will also have its branding displayed inside and outside the venue and on the O2 website while the venue, formerly the Millennium Dome, will benefit from AOL's interactive technology.
Tobin Ireland, chief marketing officer for AOL UK, said: "This agreement demonstrates our ambition at AOL to offer the best content to the widest online audience. The O2 will become a unique entertainment experience based around music and we can provide the online platform to deliver this to broadband consumers hungry for leading interactive content and straightforward access to the best events."
The Dome, which was previously named the Millenium Dome and had been a controversial project built for the Millenial celebration is the largest single-roofed structure in the world. It had been used sporadically since its debut but is currently undergoing redevelopment by AEG and is scheduled to re-open in 2007 as the o2 Arena. It is expected that the dome will play host to music and sporting events and part of the AEG deal is contingent upon the approval of a 'super casino' as well. – CelebrityAccess Staff Writers