NEW YORK (Hypebot) – Atlantic Records has launched an interactive desktop application powered by Adobe Air designed to connect artists and fans. Fanbase pulls content about bands from multiple sources into one central location. Fanbase includes a music player, video and chat, all designed to encourage fan interaction. The application can be downloaded at AtlanticRecords.com, as well as the artists’ web sites.
To deliver Fanbase audio, Atlantic collaborated with imeem and through an integrated music player, Fanbase automatically captures the latest music from a given artist and delivers a streaming playlist. Video content is driven by YouTube and Brightcove and the chat feature is powered by an integrated Meebo chat window.
“Fanbase is a very cool way for our fans to connect to us directly from their desktop,” added Chuck Comeau of Simple Plan. “The features on the application are also a great way for the fans to connect with one another as well. It’s been an awesome tool to help build our fan community.”
“We’re always looking to elevate the experience and interaction our fans have with our artists,” said Eric Snowden Creative Director of Digital Media for Atlantic Records. “Through Fanbase we’re delivering that experience digitally, on-demand and in a manner that allows fans to create a much deeper connection with their favorite artists.”