NEW YORK (CelebrityAccess) — Canada-based entertainment company Cirque du Soleil announced that they've acquired New-York-based Blue Man Productions, a live entertainment company best known as the producers of the Blue Man Group theatrical show.
The Blue Man Group, one of the most recognizable touring theatrical shows, is famous for both its eclectic, kinetic performances and its performers covered from head-to-toe in blue body paint.
The acquisition will serve to broaden Cirque's offerings away from their traditional post-modernist theatrical circus fare after years of fading financial returns.
“We want to broaden our horizons, develop new forms of entertainment, reach out to new audiences and expand our own creative capabilities. Today, we are taking a decisive step towards materializing these ambitions,” said Daniel Lamarre, President, and CEO of Cirque du Soleil. “We are extremely excited to welcome the iconic Blue Man Group to our portfolio of shows. Their unbridled creativity makes them a perfect cultural fit for Cirque du Soleil. Our extensive marketing research also confirms that Blue Man Group is a strong ‘love brand’ with a solid fan base – something else our two brands have in common.”
The Blue Man Group currently operates resident shows in New York, Boston, Las Vegas, Chicago, Orlando, and Berlin, as well as two touring productions.
The terms of the deal were not disclosed, although Mr. Lamarre told the New York Times that the sale price was in the “tens of millions.”