LOS ANGELES (CelebrityAccess) — Say what you will about Kanye West, you can't deny he has a certain knack for self-promotion.
Case in point: Kanye is continuing to bolster his latest album The Life of Pablo, as well as his forays into fashion design with a string of 21 pop up stores around the world.
In the continental U.S., the Pablo pop-up events will take place in New York City, Philadelphia, Boston, Atlanta, Miami, Chicago, Dallas, Houston, Detroit, Portland OR, Los Angeles, Las Vegas, and San Francisco. Around the world, selected cities include Toronto, Singapore, Amsterdam, London, Berlin, Sydney, Melbourne, and Cape Town.
Each temporary store will not only carry a broad line of Kanye’s Pablo merch available only in stores– but will also include limited edition designs, exclusive to that city.
The promotion is a joint effort between West and his label Universal Music Group’s Bravado branding and merch service.
West's expansion of the popup concept follows a successful run of similar events in Paris, New York and Los Angeles earlier this year. According to the New York Times, West said the New York event alone generated generated $2 million in sales. – Staff Writers