Knitting Factory Revolutionizes Concert Ticket Buying

NEW YORK (CelebrityAccess MediaWire) For the first time in America, consumers will have the opportunity to purchase concert tickets at Knitting Factory Entertainment venues via SMS text messaging directly from their mobile device. Ticketing-by-text makes it more convenient and cost-effective for fans to see bands live in concert at the Knitting Factory venues in New York and Los Angeles. By simplifying the ticket-buying process, KFE is revolutionizing the concert experience for music fans.

The Knitting Factory's ticketing-by-text service is powered by the ShopText mobile commerce platform. With just a credit card, a text-enabled mobile phone and an email account, registration is simple. Whenever concertgoers see a Knitting Factory concert listing with a ShopText logo, they can purchase tickets directly from their mobile phone by simply texting the event's unique show code to the number 467467. After checking out, the concertgoer receives a secret PIN to confirm all future purchases with a text message. Alternatively, a concertgoer can first register and create a secure ShopText account via online at www.shoptext.com. All transactions are completely secure.

"This is about convenience and on-demand access to our tickets," said Jared Hoffman, president and CEO of Knitting Factory Entertainment. "Our audiences are young, hip and extremely tech savvy. The device at the center of their busy lives is the cell phone – they are never without it. We are expecting tremendous consumer response to the combination of convenience and technology provided by our tickets-by-text platform."

KFE plans to expand the service to both its Boise, ID and Spokane, WA venues in the months ahead.

–Bob Grossweiner and Jane Cohen

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