STOCKHOLM, Sweden (CelebrityAccess) — Spotify is reportedly offering advances and other enticements to independent artists and their managers in an effort to have them directly license music with the streaming music service, effectively cutting out the label middleman.
According to Billboard, who first reported the story, some of Spotify’s officers have promised said artists and their teams “several hundred thousand dollars as an advance fee for agreeing to license a certain number of tracks by their independent acts directly to Spotify.”