Lee Abrams: Spirit of the Radio: Z-ROCK!
Z-Rock was one wild 10 year ride. I had known the chairman of Satellite Music Network, John Tyler by for many years as we put the famous Q102 on the…
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Lee Abrams
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Lee Abrams: Understanding A Divided America
Of course America is divided. It’s undeniable that far right and far left media dramatically magnifies division. It’s really nothing new as we sure saw division in the 60’s, though…
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Lee Abrams: Election Over – Time To Understand Culture
With the election over, it surprises me how many are freaking out. I find it far more satisfying to understand the other side rather than warring over it. Which gets me to the…
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Lee Abrams: 21st Century Media Myths
A few thoughts on common media myths and generalities : ATTENTION SPANS ARE SHORTER Actually, tolerance spans are shorter. Attention spans can be long if the subject is interesting, as in a film or…
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Lee Abrams: ‘The Shape Of Things’ – A Timeless Song
LYRICALLY AND INSTRUMENTALLY ONE OF THE MOST IMPORTANT SONGS IN THE ROCK SONGBOOK. COVERED BY SCORES OF ARTISTS. The song is as relevant today as it was in 1965 Here are…
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Lee Abrams: The State Of Radio
THE STATE OF RADIO ( Throwback -2019 ) An article from roughly five years ago, a look from outside on some of the challenges, blunders and realities facing the medium. Five years…
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Lee Abrams: Eye-Ear-Brain – The Media Trifecta
The media trifecta. Three zones that if maximized and woven into a media mission will significant elevate the product to new aesthetic and competitive levels. EYE-EAR-BRAIN THE EYE: The eyes need stimulation.…
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Lee Abrams: The George Carlin Factor
Audience research? Just study George Carlin, watch South Park and the Simpsons. Seriously, some old school media has often been disconnected in big picture, that future focused thinking that touches…
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Lee Abrams: Thoughts For A New Radio
Radio is in a tough competitive spot with aging demographics, unparalleled digital competition, and a dated image. The 70’s will never return but some buzz can still happen. Here are…
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Lee Abrams: A Fresh Take on Thinking ‘Outside the Box’
“Think outside the box” has become a bit of a cliché, but the real question is: what exactly is the box? The answer is simple: THE BOX represents the product…
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