PITTSBURGH, PA (CelebrityAccess MediaWire) — Live Nation downsized its Pittsburgh operations this week, releasing veteran promoter Ed Traversari, marketing manager Dana Crowe and assistant box office manager Joe Smetana.
Traversari, a fixture in the local concert scene for four decades, handled Live Nation’s mid-size theaters. He was in line to be manager of the Amphitheater at Sandcastle Park, but the venue will not open this season due to construction delays. He previously served as executive director of the now-defunct Chevrolet Amphitheatre at Station Square.
Traversari became a familiar face and voice to concertgoers, holding a weekly residency on local rock station WDVE-FM to announce upcoming concerts.
“Ed Traversari, Rich Engler and Pat DiCesare invented concert promotion in Pittsburgh,” Pat Lucas, GM of Ticketmaster Pittsburgh told the Pittsburgh Post-Gazette. “Everybody of a certain age remembers hearing Ed on the radio at 5 o’clock on Tuesdays doing the concert announcements. It’s the end of an era, but it’s the nature of the business, I guess.” –by CelebrityAccess Staff Writers