NEW YORK CITY (CelebrityAccess) — The Sony Corporation and Blue Note Entertainment Group’s sponsorship division Blue Note Media Group, announced that they are partnering in a wide-ranging sponsorship deal that includes a new Sony-branded music venue in midtown Manhattan.
The deal will also see Sony sponsor the annual Blue Note Jazz Festival which takes place in New York City each June, as well as other yet-to-be-announced plans.
The new venue, Sony Hall, will be located in New York’s Theatre District at 235 W. 46th St at the Paramount Hotel, in the space previously known as Diamond Horseshoe. Sony Hall, which will be owned, operated and programmed by Blue Note will present world performing artists across all music genres at capacities of 1,000 standing and 500 seated, with a full-service restaurant and bar.
The 12,000-square-foot music venue will be fully equipped with the latest in Sony technology to deliver what Blue Note and Sony describe as an “enhanced entertainment experiences to fans.” Grand opening plans, headliners, and additional venue details will be announced in the coming weeks.
Sony has also signed on as the premier sponsor for the Blue Note Jazz Fest, which this year is slated to take place during the month of June with 100 events across 10 venues throughout the city. With nightly events at BNEG venues such as Blue Note Jazz Club, Highline Ballroom, BB King Blues Club, among other locations throughout the city, past festival headliners include Aretha Franklin, The Roots, Wyclef Jean, Natalie Cole, Brian Wilson, and more.
“Blue Note is honored to partner with Sony on this landmark partnership. Sony is a pioneer in delivering best-in-class technology and entertainment experiences. Their innovation and brand paired with our experience operating entertainment properties around the world is a truly unique partnership that will ultimately benefit the fans. We look forward to our collaboration for Sony Hall, Blue Note Jazz Festival and other exciting plans for the future,” Blue Note Media Group President Steven Bensusan said in a press statement.
“We are thrilled to be teaming up with Blue Note on this new music venue set to open this spring and honored to have it be known as ‘Sony Hall.’ It will serve as a staging ground for recording content, testing new and exciting technology, promoting emerging artists, and more. We look forward to engaging with young music fans and those of all ages and continuing to deliver unique and high quality music experiences through this newest venue,” Sony’s VP of UX Business Development Midori Tomita added.