Beats + Bytes: Oh Wow PTTOW!
I’m just landing in New York after a stellar start to the PTTOW! Summit. PTTOW! is a community of bright marketing minds and business leaders coming together “to build the…
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Jesse Kirshbaum
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Beats + Bytes: Why You Need The Hype
Flavor Flav famously screamed out, “Don’t believe the hype!” Despite being recently and repeatedly referred to as the Jewish, marketing version of Flava Flav by some of your favorite stars…
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Beats + Bytes: Brands In Frame
Culture, Media & Opportunity in NYC The media upfronts are this week in New York, colliding with NYC’s Art Week. Tack on the Met Gala and the Knicks game 1…
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Beats + Bytes: April’s Cultural Pulse Check
April had some key themes and tentpole events that had our cultural calendar packed. These included Coachella (the official start of music festival season), Holy Week, Earth Day, 4/20, Baseball’s…
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Beats + Bytes: Loafers, Trench Coats, and Baseball Caps
As a cultural marketing agency, you get to wear a lot of errrrr…. hats! This month we launched a new campaign with LIDS and ’47 Brand called “Clean Up Season,”…
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Beats + Bytes: Wrestling & Hip Hop’s Royal Rumble
This weekend is Wrestlemania 41. I can’t pretend to be a huge wrestling fan. Sure, I’m following the trends and I see how the league has risen to new heights…
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Beats + Bytes: Music Marketing in Uncertain Times
The forecast may be stormy, but all hope is not lost. By Nue Agency’s Jesse Kirshbaum However, in unstable economic times, there is a tendency to pull back, tighten the…
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Beats + Bytes: Your March Cultural Campaign Digest
The month of March was power-packed with deals, events, campaigns and news. The first quarter is now over, and March really heated up the space. I write a monthly column…
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Beats+Bytes: Q1 Trends
What a year this has been, and it’s only the first quarter. January felt like the slowest month ever, with the LA fires and the inauguration ushering in a dark…
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Beats + Bytes: The Entertainment Event of the Year
The biggest entertainment event of 2025 isn’t a TV show, a movie, or an album… it’s a game. By Nue Agency’s Jesse Kirshbaum We’ve been seeing this trend for years,…
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