(Hypebot) – Just days after Apple walked away from it London music festival, Spotify has announced the launch of theirs. The playlist based Who We Be festival will take place on November 30th at London's Alexandra Palace.
Spotify is stepping up efforts to brand its official playlists like global radio stations and bring them into the real world.
Who We Be, a Spotify rap and grime playlist with just 143,000 followers worldwide, is the catalyst Who We Be Live. The event will take place on November 30th at London's Alexandra Palace with a lineup of Dizzee Rascal, Bugzy Malone, Cardi B, Giggs, J Hus, and Stefflon Don.
Who We Be playlist followers will have the first opportunity to buy presale tickets starting today public ticket sales begin on Monday, September 11th. More info here.