#LeeAbrams
Another in the “ radio series .” The business environment is awful for this kind of thinking, but I feel it important to throw ...
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Lee Abrams: Rock & Roll Thinking To Design The Future
Hip-hop, pop, and Country may rule the charts but Rock n Roll has a new relevancy and it’s in the spirit more than ...
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Lee Abrams: Turning Users Into Fans
Numbers or Fans? While marketing focuses on acquiring numbers for ad sales, it is the ability to turn those numbers into loyal fans ...
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Lee Abrams: So You’d Like To Work Here
Many traditional companies are stuck in a cultural rut, which is not hard to recognize. However, if we examine the companies that are ...
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Engaging Paul McCartney And Other Magical Artists With Radio
A throwback blog about the early days of satellite radio where Artist interaction ruled the sat waves. XM launched in 2001. Quickly we ...
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Lee Abrams: Art & Science
Traditionally, art and science have been treated as two separate disciplines, but when they are studied together it’s clear to see the impact ...
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Lee Abrams: Radio’s Dilemma With The Young And Restless
This is not a jab at Top 40 radio, the stations or the people running them. It’s a question mark. A possibility that ...
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Lee Abrams: Musical Highs And Lulls
In the mainstream early 50’s, it was the Doggie in the Window era. Mitch Miller, Doris Day and the like were making snappy ...
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Lee Abrams: Can Older Listeners Discover Music?
Can older listeners discover music? Yes! It can be a component in a glorious musical experience But it has to be accomplished by ...
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Lee Abrams: Understanding The Past To Design The Future
Ages 16-20 are the culturally formative years. For example: Want to target someone 40? Study the years when they were 16-20 to understand their roots. It’s a ...
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