LOS ANGELES (CelebrityAccess) — The Recording Academy announced the appointment of Lisa Farris as Chief Digital Officer, effective Feb. 25, 2019.
Reporting to Academy President/CEO Neil Portnow, Farris will oversee the Academy’s digital media platforms and support the organization’s digital strategies. As well, Farris will lead the Digital Media team, which is tasked with driving audience growth, product strategy and development, content strategy, production distribution, and data analytics.
She will also look to develop relationships with potential technology partners and improve on the Academy’s digital presence.
“Lisa is a leading digital innovator who recognizes the Recording Academy has incredible opportunities to inform and inspire music fans through new products and platforms, and we’re very fortunate to have someone with her depth of experience and far-sighted perspectives on the industry join our team,” said Portnow. “Technology is a fantastic enabler, and Lisa knows that understanding and connecting with music audiences through iconic brands such as the Recording Academy and GRAMMY Awards® is the true differentiator.”
A veteran with more than two decades experience in the digital communications world, Farris’s previous gigs include roles as chief digital & brand officer for MetricVision; co-founder of Get This, a technology that leveraged audio recognition to shop video entertainment; chief marketing officer for Move Inc.; senior vice president of strategic marketing at Universal Music Group’s eLabs; and vice president of strategic marketing & new media at MCA Records.
She also mentors entrepreneurship students at Loyola Marymount University and advises a summer financial literacy program there that is taught by the University’s students to high school pupils.