LONDON (CelebrityAccess) – WildKat, an experiential marketing, and creative agency focused on music and culture, announced an investment Edition Capital, paving the way for the company to expand internationally with offices in Paris, New York, and LA in 2019, with Hong Kong set for 2020.
The global expansion of the company will be led by Founder and Director Kat Alder, who will serve as CEO. Claudia Clarkson, who joined the agency in 2019 as Director of Business Development, will move into the global COO role. Joining them is the Director of London Olivia Brown, who, at just 27, moves into the role of Director of Europe. Olivia will oversee two offices as well as the creation of the new Paris office.
Edition’s investment into WildKat is unusual for the arts sector in that it’s an investment rather than a buyout. Edition’s entertainment sector portfolio also currently includes Hotpod Yoga, Incipio Group and festival company Snowboxx.
“WildKat has always been a fully independent entity in a tough market and I had never considered the prospect of investment. Since being approached by Lisa Boden Shah and Edition I have learnt so much about commercial investment and how to structure our vision and plans. Edition Capital is a champion in supporting entrepreneurs and new business. We are already setting up our offices in Paris and the States and are really excited for WildKat’s future,” WildKat founder Kathleen Alder said.
Founded in 2008 as a classical music agency, WildKat has expanded to provide creative services across music and performing arts, with clients that include the City of Nice, the Cultural Institute of the Korean Embassy, Bamberg Symphony, VOCES8, Music for Youth, London Music Masters, Errollyn Wallen MBE, and Gstaad Menuhin Festival & Academy.