LOS ANGELES (CelebrityAccess MediaWire) — Live Nation is teaming up with the creative minds behind the Vans Warped Tour and the Rockstar Taste of Chaos tour for a new touring festival, to be called The Rockstar Energy Mayhem Festival.
The festival will focus on "hard music" and will hit 30 Live Nation sheds around North America this summer. No details on the lineup have been released but they should be forthcoming.
Kevin Lyman, John Reese and Creative Artist Agency’s Darryl Eaton bring a wealth of festival experience to the table that when combined with Live Nation's clout, should produce a potent team.
"Kevin, Darryl and John have proven themselves as the premiere producers of efficiently managed, affordable festivals," said Live Nation Chief Executive Officer of North American Music, Jason Garner. "Their tours help bands develop new audiences while providing great value to music fans. It has been exciting to sit in a room together with them with no rules and a blank sheet of paper and create a new festival brand together." – CelebrityAccess Staff Writers