Mars Music Amphitheatre in West Palm Beach, Florida, has returned to its
original Coral Sky Amphitheatre name, after the Mars Music superstore chain
broke its sponsorship ties with the 20,000-capacity Clear Channel-owned venue.
Print and broadcast ads promoting events began using the Coral Sky name August
According to Coral Sky's Joe Nieman, new title sponsorship is being actively
Mars paid $3.3 million for naming rights in January 2000 to then-owner SFX
Entertainment and was to have expired in 2006. The $10 million outdoor venue
opened in April 1996. Eight Mars stores closed in January.